Digital Marketing Specialists

Why POP marketing?

Our moto is "Do Good, Look Good".

POP Marketing CIC is a Community Interest Company (CIC) that provides digital marketing services. CIC’s are a type of social enterprise in the UK, focused on delivering benefits to communities rather than maximizing profit for shareholders. At POP Marketing CIC, we empower businesses & non-profits with impactful digital marketing solutions. Our experienced team uses data-driven strategies to drive website traffic, engagement, & conversions. Trust us to elevate your online presence. Contact us today.

POP marketing - Marketing Agency in Chester

What is a CIC?

A Community Interest Company (CIC) is a type of social enterprise in the United Kingdom. It is a specific legal structure designed to balance the need for companies to generate profits with the need to deliver public benefits, we will summaries here but for more detail read here.

A CIC is a type of limited company, but with some key differences:
  1. Purpose: CICs must have a specific social or environmental mission as their main purpose, which is enshrined in their articles of association.
  2. Profits: Any surplus generated by a CIC must be reinvested in the business or used to deliver public benefit, rather than being distributed to shareholders as dividends.
  3. Regulation: CICs are regulated by the CIC Regulator and must meet specific standards regarding their social impact.
  4. Assets: If a CIC is wound up, its assets must be transferred to another CIC with a similar social purpose, rather than being distributed to shareholders.
The goal of the CIC structure is to provide a legal framework for businesses that prioritize social and environmental impact, while still allowing for entrepreneurialism and profitability. CIC’s are becoming increasingly popular in the UK as a way for organizations to deliver public benefit and make a positive impact in their communities.

Delivering measurable social impact

Choosing POP marketing for your marketing services means choosing a company that prioritises social impact and community development. Pop Marketing’s focus on creating positive change in the communities they serve sets them apart from traditional marketing firms.

By choosing POP marketing, you can be confident that your marketing efforts will have a tangible and meaningful impact on the community. To measure this impact, POP marketing may conduct surveys or gather data on changes in community engagement, local economic growth, and support for underprivileged groups. They may also track the success of specific marketing campaigns in promoting social and environmental sustainability.

By working with Pop Marketing, you can not only achieve your marketing goals but also contribute to your own companies community engagement.

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