Content pillars can drive traffic to your business and improve all aspects of your digital marketing efforts. Learn more about content pillars from the POP team. Heyyyy POP Pioneers and welcome to our new blog series where we divulge all things digital marketing. Kicking off our first blog is the topic of content pillars. What […]
The Secret Framework Behind Successful Content Read More »
Your website is often the first place potential customers learn about your business, so it’s vital to make it work as hard as you do. Luckily, you don’t need a full redesign to see real improvements. Sometimes, small adjustments can significantly increase how many visitors turn into leads. In this blog, we’ll walk you through
5 Simple Website Tweaks to Boost Your Leads Read More »
Every business wants more traffic, but how do you choose between PPC and SEO? PPC (Pay-Per-Click) offers instant visibility by displaying your ads at the top of search results or across relevant websites. The key advantage? You only pay when someone clicks on your ad, making it a highly measurable and targeted approach. SEO (Search
PPC vs SEO – Which is Right for Your Business? Read More »
Boiler Upgrade Scheme – A Snapshot The momentum behind the Boiler Upgrade Scheme (BUS) continues to build, with January and February 2024 seeing a notable rise in the adoption of green heating technologies. January’s data revealed a 39% year-on-year increase in applications, crossing the 2,000 mark for the first time outside the initial surge observed
Boiler Upgrade Scheme Surge: Capturing the Green Heating Revolution Read More »
The landscape of residential energy in the UK is undergoing a remarkable transformation, as evidenced by a recent survey commissioned by City Plumbing and executed by Censuswide. Engaging 2,011 UK homeowners, the survey sheds light on the burgeoning interest in renewable energy solutions, particularly solar panels and heat pumps. Solar Panels: A Bright Future Ahead
As the UK strides towards its ambitious net-zero carbon emissions goal by 2050, the demand for renewable energy solutions is skyrocketing, with heat pumps at the forefront of this green revolution. For those questioning a career shift or expansion in the heating industry, becoming a heat pump installer in 2024 is not just timely; it’s
How to Become a Heat Pump Installer Read More »
Social media marketing is essential for UK manufacturers aiming to enhance brand visibility, engage with audiences, and drive growth. With over 80% of manufacturing companies experiencing increased brand awareness through social media, it’s clear that an effective strategy can yield significant results. Understanding Social Media in Manufacturing 1. The Impact of Social Media Brand Visibility
Social Media Cheat Sheet: Read More »
Transforming Brands with Authentic Engagement In the dynamic world of digital marketing, User-Generated Content (UGC) has emerged as a key player. It’s more than just a trend; it’s a powerful strategy that brings authenticity and deep customer engagement. Let’s look into why UGC is Important for brands in 2024 and how you can effectively leverage
The 2024 Guide to User-Generated Content Read More »
Heat pumps have emerged as a sustainable alternative, sparking interest and debate among installers. Recent studies have segmented installers into distinct archetypes, revealing diverse attitudes and experiences towards heat pump installation. This segmentation not only sheds light on the current state of the industry but also paves the way for targeted marketing strategies that cater
Marketing Heat Pumps to Installers: A Strategic Approach Read More »
In the world of B2B manufacturing, long sales cycles and limited market data often lead to wasted resources and missed opportunities. Targeting the right accounts becomes crucial, yet traditional marketing often scattershot resources, struggling to reach the decision-makers who matter most. The Solution: Account-Based Marketing (ABM) provides a laser-focused approach to nurturing high-value accounts, transforming
Cheat Sheet Account-Based Marketing Read More »
