B2B Marketing

Marketing Heat Pumps to Installers strategy article - POP marketing

Marketing Heat Pumps to Installers: A Strategic Approach

Heat pumps have emerged as a sustainable alternative, sparking interest and debate among installers. Recent studies have segmented installers into distinct archetypes, revealing diverse attitudes and experiences towards heat pump installation. This segmentation not only sheds light on the current state of the industry but also paves the way for targeted marketing strategies that cater […]

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Cheat Sheet Account-Based Marketing

In the world of B2B manufacturing, long sales cycles and limited market data often lead to wasted resources and missed opportunities. Targeting the right accounts becomes crucial, yet traditional marketing often scattershot resources, struggling to reach the decision-makers who matter most. The Solution: Account-Based Marketing (ABM) provides a laser-focused approach to nurturing high-value accounts, transforming

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