The Ultimate Guide for Marketers: Transitioning to Google Analytics 4 (GA4)
What is a CIC and how do they operate? A CIC is a type of for-profit company that is certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. CICs, also known as B Corporations, use business as a force for good and are committed to creating positive change in the world.