Kombi-Nation Beds specialises in bespoke bed frames for VW Transporter vans, providing an affordable alternative to full van conversions. Based in North Wales, they offer customisable dimensions and finishes to suit each owner’s needs. Their DIY kits make it easy for anyone to order and install a bed at home, eliminating the need for shop fittings.
Transforming Kombi-Nation Beds with a Custom E-commerce Platform
Previously reliant on eBay, the company sought to establish its own online platform to gain greater control over operations, customer interactions, and brand identity. Their goals included enhancing user experience, streamlining order processing, and improving brand awareness through organic traffic. Additionally, the new site serves as an effective showcase for their products and customisation options.
What we did
We developed a fully functional e-commerce website using WordPress and WooCommerce, enabling extensive customisation with a user-friendly interface and a centralised dashboard for managing finances, orders, and form submissions. To keep customers informed, we automated email communications and implemented ongoing SEO services to boost search visibility. Additionally, we created detailed instruction manuals for each product. As part of the design, we enhanced the brand’s identity through cohesive digital and physical assets, helping to solidify Kombi-Nation’s unique presence in the market.
The Results
The transformation from an eBay seller to an established WordPress-based e-commerce platform significantly impacted Kombi-Nation Beds. Within the first three months of launching the new website, Kombi-Nation saw a 250% increase in online sales compared to their previous eBay model. Customer feedback highlighted the ease of navigation, streamlined ordering process, and convenience of customisation options as major improvements.
By establishing its own payment system, Kombi-Nation was able to reduce transaction fees and shipping costs, passing these savings on to customers, which enhanced customer loyalty. The new website allowed Kombi-Nation to create a cohesive brand presence, fostering trust and credibility among customers.
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