Digital Marketing Packages & Pricing

Discover clear, straightforward digital marketing packages with Pop Marketing. Know your resource allocation and expected results, with no hidden fees or complex pricing. Make empowered decisions with total transparency.

Digital Marketing Packages

Our team is eager to work with you, using our skills to help your business succeed online. We aim to open new doors for your business, reach your ideal customers, and drive significant growth.

Click to select your package

  • Starter
  • Intermediate
  • Advanced
  • Elite
  • Ultimate
Prices StarterIntermediateAdvancedEliteUltimate
Prices
£900
/Month +VAT
£1300
/Month +VAT
£1950
/Month
£3250
/Month +VAT
£5200
/Month +VAT
Hours Included1020305080
Term3 Months3 Months6 Months6 Months6 Months
Team MembersIndustry ExecutiveIndustry ExecutiveIndustry ExpertIndustry ExpertIndustry Expert
Number of Leads Expected20-50 Per Month50-100 Per Month100-150 Leads150-250250+
Strategy Session (Free)1 Hour Online Meeting1 Hour Online Meeting2 hour Online MeetingAfternoon in-personFull Day In-Person
ResearchBasicBasicComprehensiveExtensiveExtensive Level
Number of services Inc23456
Copywriting
Number of Campaigns12344
Campaign Setup
Landing Pages Design12456+
A/B TestingBasicBasicIntermediateComprehensiveExtensive
Management & OptimisationBasicBasicIntermediateExtensiveExtensive
Conversion Rate Optimisation
Lead QualifyingBasicBasicIntermediateComprehensiveExtensive
Lead Nurturing AutomationsBasicIntermediateExtensive
Analytics & ReportingBasicBasicIntermediateComprehensiveExtensive
Bespoke Report Dashboard
Advanced user behaviour analytics
Consultancy
MeetingsEvery 2 WeeksEvery 2 WeeksWeeklyWeeklyWeekly
Buy NowBuy NowBuy NowBuy NowBuy Now

Social Media Management

We helped businesses achieve

37% increase in qualified leads
22% reduction in cost per lead
19% growth in organic reach

Our Proven Approach

Competitor analysis and market research
We understand your audience and what resonates with them.
Prime time scheduling
We ensure your posts reach maximum visibility using platform algorithms and data-driven insights.
Posts Written & Designed
Our skilled team write your posts and designs your images & graphics, focusing on the area(s) of your business or products you want to promote.
Weekly Content Preview
See your content before it goes live. Your account manager will provide a feed preview of upcoming posts.
Approval & Feedback
Your feedback is important to us. We welcome feedback and make the required changes before your content is posted.

Social media Packages

Straightforward plans, No Contracts

Tier 1
£ 250 Monthly
  • Free Setup
  • Simple Market Research
  • Discovery Call
  • 2 Social Media Channels
  • 3 Post Per Week - Per Channel
  • Caption Copywriting
  • Graphic Design
  • Publishing & Scheduling
  • Monthly Blog/ Newsletter (LinkedIn)
  • Simple Strategy
  • Number of Revisions - 3
  • Detailed Monthly Report
  • Dedicated Account Manager
Tier 2
£ 1100 Monthly
  • Free Setup
  • Intermediate Market Research
  • Discovery Call
  • 3 Social Media Channels
  • 5 Post Per Week - Per Channel
  • 4 Custom GIF/ Videos
  • Caption Copywriting
  • Graphic Design
  • Publishing & Scheduling
  • Banner Design
  • Simple Community Management
  • Fortnightly Blog/ Newsletter (LinkedIn)
  • Detailed Strategy
  • Hashtag Benchmarking
  • Number of Revisions - 5
  • Detailed Monthly Report
  • Dedicated Account Manager
Tier 3
£ 2300 Monthly
  • Free Setup
  • In depth Market Research
  • Discovery Call
  • 5 Social Media Channels
  • 7 Post Per Week - Per Channel
  • 12 Custom GIF/Videos
  • Caption Copywriting
  • Graphic Design
  • Publishing & Scheduling
  • Banner Design
  • Full Community Management
  • Landing Page Creation
  • Weekly Blog/ Newsletter (LinkedIn)
  • In depth Strategy
  • Hashtag Benchmarking
  • Campaign Management (Ads)
  • Unlimited Revisions
  • Detailed Monthly Report
  • Dedicated Account Manager
  • Consultation

What do our Digital Marketing Packages include?

Social Ads

Meta Ads:

Broad Reach, Precise Targeting

  • Engage More: Cut through ad fatigue with captivating content.
  • Influence Right: Partner with genuine Meta influencers.
  • Advertise Smart: Non-intrusive, liked-by-audience ads.
  • Decipher Insights: Actionable analytics for strategic decisions.
  • Quick Stats: 42M UK daily users, leads from £20 to £7, starting at 100 leads/mo.
  • Investment: Setup: £400, Monthly: Up to £2,000.
TikTok Ads:

Tap into the Next Wave

  • Spend Wisely: Lower CPMs, higher CPAs.
  • Blend In: Ads that look and feel organic.
  • Target Precisely: Sophisticated audience targeting.
  • Diverse Reach: 150M global Millennials/Gen Z, 23M UK adults, inclusive of the over-55 demographic.
  • Why Now?: Unique audience not on other platforms.

Email Nurturing

Contractor/Developer Stream:
  • Lead Source: In-house acquisition via databases, industry contacts, and LinkedIn.
  • Engagement: 8 targeted emails per month.
  • Content Highlights: Project insights, industry news, case studies, product showcases, and exclusive offers.
  • Conversion Focus: Transform leads into clients by demonstrating expertise and offering valuable resources.
Homeowner Stream:
  • Lead Source: Utilizing your databases, local authority collaborations, and broad marketing initiatives.
  • Personalized Contact: Bi-weekly emails tailored to Live, Lapsed, and Lost segments, totaling 24 emails a month.
  • Content Variety: Educational blogs, inspirational projects, exclusive promotions, engaging videos, and complimentary resources like installation brochures and property surveys.
  • Brand and Education: Enhance brand recognition, inform homeowners, and motivate them to seek quotes or subscribe to services.

Social Ads

  • Campaign targeting and audience segmentation
  • Cost-effective keyword research and bidding strategy
  • Compelling ad messaging tailored for social platforms
  • Engaging visual content creation and A/B testing
  • Monitoring and analyzing social media conversion metrics
  • Continuous refinement based on performance insights

Email Nurturing

  • Segmented email list creation and audience targeting
  • Strategic selection of keywords for subject lines and content optimization
  • Persuasive copywriting tailored to nurture email recipients
  • Designing responsive email templates for optimal engagement
  • Tracking email open rates, click-through rates, and conversions
  • Iterative improvements based on email campaign analytics

Web Design

  • Website strategy and planning
  • User interface (UI) and user experience (UX) design
  • Responsive design for mobile and desktop
  • SEO-friendly website structure
  • Speed optimisation and technical performance
  • Ongoing maintenance and updates

SEO

  • Keyword analysis and strategy
  • On-page optimisation (meta tags, headings, content)
  • Technical SEO audits and fixes
  • Backlink analysis and strategy
  • Content creation and optimisation
  • Monthly performance reporting

LinkedIn Networking

  • Content strategy development tailored to LinkedIn networking objectives
  • Creative post design and meticulous editing for engaging content
  • Consistent posting schedule and active engagement with the LinkedIn community
  • Thorough hashtag research and strategic usage to enhance post visibility
  • Dedicated audience growth strategies and proactive community management
  • Comprehensive performance analysis and actionable insights for continuous improvement

PPC

  • Ad campaign strategy
  • Keyword selection and bid management
  • Ad copywriting and optimisation
  • Landing page design and testing
  • Conversion tracking and analysis
  • Regular performance reviews and adjustments

What Our Clients Think

Frequently asked questions

Our packages are flexible, allowing you to select and combine services as needed. You can also add extra channels or advanced features.

If we both conclude that our services align well with your needs, we’ll arrange a more detailed meeting to delve into further specifics. Subsequent to this meeting, you’ll receive a tailored proposal outlining the next steps.

No, our services are based on a month-to-month agreement. We believe in earning your business through exceptional results, not binding contracts.

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