ECO4 Lead Generation Guide

Turn Your Website into an ECO4 Lead Magnet

What Type Of Eco4 Leads Do We Generate?

Air Source Heat Pump Leads

Targeting homeowners interested in sustainable heating solutions, qualifying for eco-friendly grants or willing to invest in green technology.

Solar Panel Leads

Focused on individuals looking to reduce their carbon footprint and energy bills through solar energy, eligible for eco4 grants or private purchase.

Boiler & Insulation Leads

Aimed at residents seeking to enhance their home’s energy efficiency with modern boilers and insulation under the Affordable Warmth Obligation.

First Time Central Heating Leads

Catering to properties without a central heating system, looking to install eco-friendly heating solutions for the first time.
Eco4 Lead Generation Guide

Accelerate Your Business Expansion with Specialised Lead Generation Tactics for the ECO4 Scheme, Tailored for MCS and Heat Pump Installers!

ECO4 Scheme
Why Pop Marketing?
Choose Pop Marketing for eco4 and heat pump lead generation, complemented by our practical cheatsheet. Drive your business to success with precision.

Choose Pop Marketing for efficient eco4 lead generation at just £6000/year, far less than the £25,000 for an in-house marketer. Benefit from our 86% conversion success and focused lead qualification for top prospects. Our tailored, comprehensive service streamlines your strategy, ensuring value and a robust sales pipeline with our expert campaigns.

What's Included In Our ECO4 Lead Generation Services

A/B testing

Optimise campaign performance with strategic A/B testing, refining your approach for maximum lead generation.

Ad Graphic Creation

Compelling ad visuals designed to captivate and engage your target audience effectively.

SEO & Local SEO

Elevate your visibility in heat pump searches with our targeted SEO and Local SEO strategies.

Content marketing

Engage your audience with compelling content tailored to the eco4 and heat pump market

Ongoing Optimization

Continuously enhance campaign efficiency to ensure sustained lead quality and volume.


Maximise eco4 lead generation with targeted PPC on Google and Meta Ads, focusing on key demographics.

Direct Mailers

Enhance eco4 engagement with tailored direct mailers to qualified homes and informative flyers directing to a dedicated landing page.

Local ads

Boost your local presence with strategically placed ads in key areas for heat pump services.

Email marketing

Keep your prospects informed and engaged with targeted email campaigns on eco4 opportunities.

What working with POP looks like

1. Initial Consultation and Brand Assessment:

We begin with an in-depth consultation to understand your brand identity, positioning in the market, and specific needs. This step ensures we tailor our strategies to your unique brand voice and goals.

2. Market Research and Audience Analysis:

Our team conducts thorough market research and audience analysis to identify your target demographic and understand their preferences. This helps in crafting personalised marketing campaigns that resonate with your audience.

3. Developing a Customised Marketing Plan:

Based on our findings, we develop a customised marketing plan that encompasses various aspects of digital marketing. Our expertise in SEO, social media, and content marketing ensures a holistic approach to your marketing efforts.

4. Resource Allocation and Time Management:

We make the most efficient use of your resources, offering cost-effective solutions that save time. Our team takes over the heavy lifting of marketing tasks, allowing you to focus on your business operations.

5. Implementation of Marketing Strategies:

With the plan in place, we roll out marketing strategies, from content creation to managing digital platforms. Our team ensures consistent and high-quality content aligned with your marketing goals.

6. Continuous Performance Tracking and Analytics:

Utilising advanced analytics tools, we continuously track the performance of our marketing strategies. This data-driven approach allows us to measure ROI and make informed adjustments for optimal results.

7. Regular Reporting and Feedback Sessions:

We believe in transparent communication with our clients. Regular reporting and feedback sessions are held to keep you updated on progress and to collaboratively refine strategies as needed.

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