Stop buying shared leads. Generate your own pipeline.
We help MCS-accredited heat pump installers build exclusive, high-intent enquiry engines, so you own every lead, without competing on price or share.
No commitment. No sales pitch. Just a conversation about your lead generation.
“POP Marketing deliver fast, professional results, no task is too big, and the standard is always high. We’re genuinely pleased with everything.”
– Tom Griffiths, Head of Marketing, Heatforce
100%
Exclusive leads,
never resold
3.2x
Higher conversion vs. shared platforms*
14d
Avg. time to first qualified lead*
62%↓
Reduction in
cost per lead*
*Based on client case studies
Common Questions
Straight answers from the installers we work with.
How are you different from shared lead platforms?
We don't sell leads, we help you generate your own. Shared directories resell the same enquiry to multiple installers. We build your digital presence (website, SEO, paid ads) so homeowners contact you directly. That means higher conversion, better margins, and zero sharing.
We're fully booked, why build a funnel now?
The Boiler Upgrade Scheme is driving massive demand. Installers who build digital authority now will dominate their local market when capacity frees up. We scale campaigns to match your current capacity, so you're ready for growth.
Do you understand BUS funding and MCS?
We know the importance of these schemes and factor them into the content and ad copy we create. We stay updated on grant changes so your messaging is accurate and builds trust with homeowners. We're not claiming to be technical experts, but we ensure your marketing reflects the right information.
The Broken Lead Problem
Your current lead sources are costing you money.
Most installers waste 30-40% of their budget on enquiries that never convert. Here's why, and how we fix it.
Shared Lead Directories
Directories resell the same enquiry to multiple competitors. You're bidding for attention you already paid for, and burning van time on price-sensitive shoppers.
"We were paying £180 per lead and winning maybe one in eight."
Low-Intent PPC
Generic campaigns attract every curious homeowner, including renters, non-eligible properties, and homes that fail heat loss surveys before you even visit.
"We booked surveys we knew within five minutes weren't viable."
No Attribution
Without proper tracking, you can't tell which channel generated your last five jobs. You keep spending on what you can see, not what works.
"Our previous agency didn't even know what MCS accreditation was."
The Pop Marketing System
We help you build your own lead generation engine.
01 - SEO
Local Search Authority
We optimise your website and content for the search terms that matter, so homeowners in your area find you when they're ready to buy.
02 - Paid Campaigns
Google & Meta Ads
We set up and manage Google Ads and Meta (Facebook/Instagram) campaigns that focus on high-intent audiences, filtering out irrelevant traffic so you don't waste budget.
03 - Conversational Forms
Engagement & Capture
We build conversational forms that engage visitors, answer common questions, and capture details directly on your site, reducing friction and turning curious browsers into qualified leads without manual admin overhead.
04 - Web Design
Conversion-Focused Websites
We design sites that showcase your work, build trust, and make it easy for homeowners to request a survey, with clear calls-to-action and MCS messaging.
Client Results
Real numbers from real installers.
Heatforce
Air Source Heat Pump Installer - North West
↓62%
Cost per qualified lead
+31
Monthly survey bookings
14d
To first live campaign
Previously spending £4,200/month on shared leads, converting just 9-12 bookings. 60% of enquiries were unsuitable.
After switching to a dedicated lead generation strategy: 31 qualified survey bookings/month at 62% lower CPA.
"They understood the sector and helped us build a system that actually works."
- Head of Marketing, Heatforce
Renewable Energy 4 U
Solar PV & Heat Pump - Midlands
↑4.1×
Organic enquiry growth
£ 39
Avg. cost per enquiry
87%
Enquiry-to-survey rate
Strong engineering credentials but almost no digital presence. Growth was capped by referrals alone.
A full-stack approach delivered 4.1× organic enquiry growth with an 87% survey conversion rate.
"We're now fully booked three weeks out and have a predictable lead flow."
- Managing Director, Renewable Energy 4 U
Your Free Strategy Call
20 minutes. Real answers. Zero pressure.
This isn't a sales pitch. We'll discuss your current lead generation, ad spend, and what's holding you back. You'll leave with a clearer picture of where to focus.
We only work with clients where we're confident we can make a difference. If we're not the right fit, we'll tell you honestly.
- We take on a limited number of clients to maintain quality, we'll let you know if we have capacity.
How We Compare
Why installers make the switch.
| Feature | Pop Marketing CIC | Shared Lead Platforms | Generalist Agencies |
|---|---|---|---|
| Leads generated for you | Yes - exclusive, owned by you | No - shared with multiple installers | No - usually shared or generic |
| Sector expertise | Yes - knows BUS and MCS context | No - no specialism | No - generic home improvement |
| Lead capture tools | Yes - conversational forms & automation | No - minimal | No - rarely offered |
| Transparent reporting | Yes - full attribution per lead | No - minimal data | No - often vague |
| Cost per lead | Lower than shared platforms | £180+ (often unqualified) | Varies, untracked |
*Based on client case studies
Ready to stop renting leads?
Build a lead generation engine that delivers qualified enquiries, exclusively yours.
Book a free 20-minute strategy call. We'll discuss your current situation, benchmark you against competitors, and give you a clear roadmap.
- Free & no obligation
- 20 minutes, not 60
- Practical next steps
- Focused on renewable installers