Social ADS

Why Advertise ON Meta

With 42 million people in the UK viewing Facebook ads daily and the majority of internet users having a social media account, significant time spent on platforms like Facebook and Instagram presents a substantial opportunity for businesses to reach a wide audience at the awareness stage.

POP Marketing offers a comprehensive approach to achieve business objectives, including engaging content to counteract ad fatigue and boost conversions, customer-friendly sponsored ads, and in-depth reports full of useful insights.

POP Marketing is confident in its ability to generate a considerable number of leads per month, recommending an initial standard ad spend with plans to adjust based on successful strategies.

Why Advertise ON TikTok

TikTok is a leading social media platform with over 150 million Millennials and Gen Z users, making it an essential channel for brands targeting these demographics. However, it’s important to note that TikTok’s appeal extends beyond younger audiences, with 7.5 million UK users over 35 and a notable engagement from users over 55, often achieving lower Cost Per Acquisitions(CPA) than Facebook.

With 19 million UK users over 18, many of whom are not active on other social platforms, TikTok offers efficient Cost Per Mille(CPM), high conversion rates with the right creative, and advanced targeting options.

This diverse and engaging user base presents a prime opportunity for brands to explore advertising on TikTok.

Why Advertise ON Youtube

With over 2 billion logged-in monthly users globally, YouTube reaches a wider audience across all age groups than any cable network. In 2023, it was reported that users consume over a billion hours of video daily, demonstrating the platform’s extensive engagement.

YouTube’s advanced targeting capabilities allow brands to tailor their advertisements to specific demographics, interests, and consumer behaviors, ensuring that marketing efforts are more likely to reach relevant audiences.

Moreover, with the increasing trend of consumers turning to YouTube for product reviews, tutorials, and entertainment, the platform offers a unique opportunity for brands to connect with potential customers in a dynamic and impactful way.

Why Advertise ON LinkedIN

Advertising on LinkedIn is strategically beneficial for brands, particularly those in the B2B sector, due to its professional user base and targeted networking opportunities.

In 2023, LinkedIn boasted over 830 million professionals worldwide, making it an invaluable platform for reaching decision-makers and industry influencers. The platform’s advanced targeting options enable advertisers to precisely reach audiences based on job titles, industries, professional interests, and company sizes. This specificity ensures that marketing efforts are directed towards a highly relevant and engaged audience.


Tailored Ad Solutions from Concept to Conversion
1. Research and Demographics

Our team conducts thorough market research and audience analysis to identify your target demographic and understand their preferences. This helps in crafting personalised marketing campaigns that resonate with your audience.

2. Strategy and Development

Based on our findings, we develop a customised marketing plan that encompasses various aspects of digital marketing. Our expertise in social media, and content marketing ensures a holistic approach to your marketing efforts.

3. Launch Ad Campaigns

With the plan in place, we roll out marketing strategies, from content creation to managing digital platforms. Our team ensures consistent and high-quality content aligned with your marketing goals.

4. Analysis and Development

Utilising advanced analytics tools, we continuously track the performance of our marketing strategies. This data-driven approach allows us to measure ROI and make informed adjustments for optimal results.

5. Reporting and Feedback Sessions:

We believe in transparent communication with our clients. Regular reporting and feedback sessions are held to keep you updated on progress and to collaboratively refine strategies as needed.

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