Marketing Heat Pumps to Installers strategy article - POP marketing

Marketing Heat Pumps to Installers: A Strategic Approach

Heat pumps have emerged as a sustainable alternative, sparking interest and debate among installers. Recent studies have segmented installers into distinct archetypes, revealing diverse attitudes and experiences towards heat pump installation. This segmentation not only sheds light on the current state of the industry but also paves the way for targeted marketing strategies that cater […]

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