Your website is often the first place potential customers learn about your business, so it’s vital to make it work as hard as you do. Luckily, you don’t need a full redesign to see real improvements. Sometimes, small adjustments can significantly increase how many visitors turn into leads. In this blog, we’ll walk you through five simple changes that can help you get the most out of your website.
Add Clear Calls-to-Action (CTAs)
A strong call-to-action (CTA) is crucial for guiding your visitors to take the next step. If your website doesn’t have clear CTAs, you could be missing out on leads. Here’s how to check and improve:
- Review Key Pages: Look at your homepage, service pages, and contact page. Does each page tell the visitor what to do next? If not, add a clear CTA like “Get a Free Quote” or “Book a Consultation.”
- Use Action-Oriented Language: Your CTA should be direct and specific. Avoid vague phrases like “Learn More” and go for something like “Request a Callback” or “Schedule Your Free Consultation.”
- Make It Stand Out: Ensure your CTA button contrasts with the background and is easy to spot. A bright button in a strategic spot can make a big difference.
By making these small adjustments, you can turn more website visitors into potential customers. Show these tips to your website person to see if your site needs any quick updates!
Speed Up Your Website
A slow website can drive potential customers away before they even see what you offer. Speed matters, and here’s how you can make sure your site loads quickly:
- Check Your Load Times: Use free tools like Google PageSpeed Insights to see how fast your site is loading. Ideally, it should load in under 3 seconds.
- Use WebP for Images: Large image files can slow your site down. Switch to the WebP format, which offers smaller file sizes without sacrificing quality, to speed up load times. Most modern browsers support this format, and tools like Squoosh can help with the conversion.
- Minimise Plugins: Too many plugins can drag your site down. Review any unnecessary plugins or scripts and remove anything that isn’t essential.
A faster site means fewer people leaving before they even see your services. Ask your web developer to check for any speed issues and implement these fixes for a smoother user experience.
Optimise for Mobile
With over 50% of all website traffic now coming from mobile devices, it’s crucial that your site performs well on smartphones and tablets. Here’s how to make sure your site is mobile-friendly:
- Use Responsive Design: Ensure your site automatically adjusts to different screen sizes so that content is easy to read and navigate on any device.
- Check Button Sizes: Buttons should be large enough to tap easily on smaller screens. Test your site on mobile to make sure users can interact with it smoothly.
- Simplify the Layout: Keep your design clean and avoid unnecessary clutter. A straightforward layout helps visitors find information quickly without distractions.
A mobile-optimised site improves user experience and keeps visitors engaged. Have your web team test your site’s mobile responsiveness and make the necessary adjustments to ensure smooth navigation on any device.
Simplify Your Contact Forms
A complicated or lengthy contact form can be a major obstacle for potential leads. By keeping your forms simple and easy to complete, you increase the chances of visitors getting in touch. Here’s how to simplify your forms:
- Ask Only for Essential Information: Limit your form fields to the basics—name, email, and phone number. Avoid asking for unnecessary details, as this can deter people from filling out the form.
- Keep It Short: Stick to a few key fields that can be completed quickly. The faster the form can be filled out, the more likely visitors will submit it.
- Make It Easy to Find: Ensure your contact form is clearly visible and easy to access from any page. A “Contact Us” button should be prominent in your navigation menu.
A simple and accessible contact form can greatly increase the number of inquiries you receive. Share these tips with your website team to ensure your forms are user-friendly and encourage visitors to reach out.
Highlight Social Proof
Potential customers are more likely to trust your business when they see that others have had a positive experience. Showcasing social proof—like reviews, testimonials, or case studies—can build trust and increase conversions. Here’s how to use it effectively:
- Display Customer Reviews Prominently: Place positive reviews on key pages such as your homepage, service pages, or even in the footer. People trust reviews from other customers, and it helps reassure them they’re making the right choice.
- Use Real Testimonials: Feature testimonials from satisfied clients, ideally with photos and specific details about their experience. This adds authenticity and credibility.
- Showcase Case Studies: If you’ve completed notable projects, create case studies that highlight the results. Show how your services have helped solve real problems for clients.
Using social proof effectively can encourage visitors to trust your business and take the next step. Make sure your web team knows where to strategically place reviews and testimonials to maximise their impact.
Conclusion
Making these five simple tweaks to your website can significantly improve how many visitors turn into leads. These changes are quick to implement but can make a big difference in your site’s performance.
Start by reviewing your calls-to-action, speeding up your site, optimising for mobile, simplifying your contact forms, and showcasing customer reviews. Each of these steps can directly impact your ability to attract and convert new customers.